Oct 19, 2016
Selling
Your work during the holidays.
This is the time to begin gearing up for the holiday rush
As we all know time disappears even faster this time of year
between the studio time, holiday parties, family get togethers and
trying to find sleep amongst the chaos. Ideally if you are
able to continue the momentum created throughout the year the
holidays can be highly successful allowing you to add new items to
an already large catalog, try new items as well as create and
continue an annual limited edition series or item. Personally
I make and sell a limited edition ornament. Platforms like
Etsy are a great place to sell and promote these items. Each
platform has its own algorithm helping you promote yourself as an
artist. They are flooded with a sea of others but with
persistence and time dedicated to this process as well as
consistancy you can find success. Social media platforms
like Pinterest and Instagram allow you to promote the items you are
focused on selling during the holidays. As you drive up interest in
these items it is important to think about promotional sales for
Black Friday and cyber Monday. Personally I hold a Instagram
only sale for cyber Monday and use my Etsy account for Black
Friday. Even though blackfridau is generally a brick and
mortar retail sale day you can still take advantage with online
platforms. It is important to remember to promote heavily for
at least a month in advance driving up the interest. Each day
before the Skar launches you should promote the sale and items.
If you are selling different items you can showcase them
individually throughout the weeks as well as promote the sales
giving your tribe an advanced notice. Another important idea is to
think of supply and demand or scarcity of your item. Let your
tribe know that you are only making 20 or 50 of a specific item and
that they are numbered and dated and signed. This adds to the
hype and the need for your tribe to own your limited edition items.
Remember if you do go this route that you have to stay true to your
word and if you say you are only
Making 20 of said item then you have to stick to that number.
The item can change and vary over the years and seasons to
keep this item a consistent collectors edition item and keep the
scaricity mindset associated with it which will drive your tribe to
feel the need to buy it now since they'll never be able to get that
item again. This is why it is so important to stay up
with your social media and stay consistent with your word and
posts......
Here's a few tips when it comes to selling wholesale orders to
your retailers
- Etsy
- Shopify
- Bigcartel
- Social feeds
These are just a few of the popular platforms of selling your
work in a retail level. Most of these won't allow functional art so
take advantage of this and make other items that still show your
work and artistsic expression as well as the ability to expose
yourself to a different community that loves art and supporting the
arts.
links talked about in episode: